Of course, implementing this isn't easy. You need to first develop your stories, then decide on how you're going to convey those stories and at what drip-rate. For example, your first email or two might go out on the day they first signup, then one email per day might go out afterwards. How much of that will be story-based and how much will be pitches?
So ask yourself, is yours an expensive course that needs a lot of credibility to convince people to purchase it? Is it a free course you are launching and so may need less information and more hype and emotion? Is it a course series you are trying to encourage a commitment to? Are you one Udemy course among 100 competing courses on the same topic? Are there obvious challenges or objections that people will have to taking your course, such as a high price or hard to achieve objectives? Are you in a niche market and therefore need to really work hard to keep anyone remotely interested in your topic in your sales funnel?
An exit pop-up. This is a powerful way of redirecting prospects who seem intent on, well… exiting off of the page. Sometimes that pop-up may contain a special deal and other times it may re-communicate the benefits of what’s on the page. We’ve found that using lead magnet exit pop-ups (as on the template above) is one of the best ways to keep traffic flowing into your funnel.
Through developing your online course, you should have the basis for some initial content to promote. Certainly, if you are just starting to create a course, then now’s the time to think about repurposing some of the content you will create. This would be blogs, guides, checklists, review articles, videos, webinars, podcasts, opinion pieces on Medium and LinkedIn and so forth. Make sure in this phase to create one or more lead magnets, such as guides, checklists, diagrams, etc. that you can leverage to collect emails later on.
If you’re running an accounting business, at this stage your customers would be evaluating different potential service providers. They might need resources like pricing guides (so they know what ballpark rates are), how to evaluate the landscape of accounting services (i.e. whether to hire a solo accountant, an agency, etc.), or how to choose an accountant.
Content piece engagement rate – If you have calls to action on multiple blog posts or other onsite content pieces, you’ll want to know which are sending the most converted customers through your funnel so that you can replicate your success by upgrading/updating that piece of content, sending paid traffic to that blog post, promoting it via email, and/or creating more content pieces like that. Tracking engagement rates on each CTA will give you this information (you can easily set up Google Analytics goals in order to see which posts drive more conversions).
However, what Brunson cleverly conceived with ClickFunnels is to create a SaaS that can integrate with the world's most popular platforms and virtually anyone can quietly launch a funnel in hours as opposed to weeks of hefty coding and programming. As a fervent user of ClickFunnels myself, I can tell you that the system is impressive beyond measure.